I have always been curious about human behavior and creativity as well as conversion metrics, logic, and data.
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I graduated from UMass Amherst with a B.B.A in Marketing, minor in Economics. I spent the first 8 years of my career helping clients solve problems and providing expertise in various digital marketing, ecommerce, and advertising SAAS solutions. With this experience, I developed a strong sense of empathy for my clients, their customers, and stakeholders.

I found my way to UX Design through my account management role at a personalization software company working on projects for online retailers. I was obsessed with the customer shopping journey and I challenged my clients to add more personalized experiences for their ecommerce website or mobile app.
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From October 2018-May 2019 I worked on learning additional skills and building my portfolio with UX Academy through Designlab in addition to absorbing knowledge through books, videos, articles, and podcasts.

In December 2019 I turned my passion for UX into my dream career. I have worked at Appfolio for the past 5 years working my way from associate, to mid-level, and now senior UX designer.
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