I have always been curious about human behavior and creativity as well as conversion metrics, logic, and data.
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I graduated from UMass Amherst with a B.B.A in Marketing, minor in Economics. I spent the first 8 years of my career helping clients solve problems and providing expertise in various digital marketing, ecommerce, and advertising SAAS solutions. With this experience, I developed a strong sense of empathy for my clients, their customers, and stakeholders.

In 2019 I landed my first UX role as an Associate UX Designer at AppFolio. Over the past 5 years I have been promoted twice and now serve as a Senior UX Designer.

Drawing on a background in digital advertising and marketing, I specialize in user research, data-informed design, and facilitation to create 0–1 products that drive measurable revenue growth.